People ask me what is this new term Social Entrepreneur. Being one myself having founded a regular entrepreneur business and a socially responsible one Green Pets America I find this definition by Martin & Osberg right on point.
Social Entrepreneurship:
Defined as - ”Someone who targets an unfortunate but stable equilibrium that causes the neglect, marginalization, or suffering of a segment of humanity; who brings to bear on this situation his or her inspiration, direct action, creativity, courage, and fortitude; and who aims for and ultimately affects the establishment of a new stable equilibrium that secures permanent benefit for the targeted group and society at large,”
Roger L. Martin and Sally Osberg in a 2007 Stanford University report titled
“Social Entrepreneurship: The Case for Definition.”